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      <image:title>Tally Mark Blog - 6 Things to Work on in the Slow Season - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Tally Mark Blog - My Favorite Business Tools - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.tallymarkcalligraphy.com/blog/charlotte-botanical-garden-wedding</loc>
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    <lastmod>2023-12-06</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Tally Mark Blog - Charlotte Botanical Garden Wedding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Tally Mark Blog - Charlotte Botanical Garden Wedding</image:title>
      <image:caption>Gwen and Jake got married at Daniel Stowe Botanical Garden. With such a beautiful and unique space, I wanted to make sure the signage complemented the space and not took away from it. During the ceremony we went with frosted acrylic signs for the welcome and unplugged ceremony signs. Using frosted acrylic made the lettering more visible while creating a simpler, more elegant style for their ceremony.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.tallymarkcalligraphy.com/blog/guest-experience</loc>
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    <lastmod>2023-07-21</lastmod>
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      <image:title>Tally Mark Blog - How to Curate an Unforgettable Guest Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Tally Mark Blog - How to Curate an Unforgettable Guest Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Tally Mark Blog - How to Curate an Unforgettable Guest Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.tallymarkcalligraphy.com/blog/5-activations</loc>
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    <lastmod>2023-06-19</lastmod>
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      <image:title>Tally Mark Blog - Activation Ideas for Events - 2. Engraving</image:title>
      <image:caption>I love engraving - it’s stunning, impressive to watch, and permanent on the surface. This is a great option when you want the personalization to be permanent and you want to offer a luxe service to make the event a little more upscale. Engraving is incredibly versatile; you can use this surface with glass, metal, frosted glass, most acrylic or plastic or ceramic. This allows you to choose a high quality item to gift your guests and make it personal onsite. Some options include fragrance bottles, shot glasses, metal tumblers, metal luggage tags, liquor bottles, or wine glasses. I’ve also done engraving on items that are specific to the brand hosting the event: glass candles, hand blown glass pipes, gua sha stones, and lipstick tubes.</image:caption>
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      <image:title>Tally Mark Blog - Activation Ideas for Events - 4. Bottle Painting</image:title>
      <image:caption>On-site bottle painting is the hottest trend in the activation industry; understandably because it is a show stopper. This is another labor intensive, but absolutely worth it activation. I love this option because it offers a custom option without having to come up with a name, date, or phrase that feels meaningful enough to make permanent. It makes the surface a piece of art making a simple bottle of wine or fragrance and luxe, high end gift you’ll keep forever. Creating a bottle painting requires layers with drying time in between, but this also allows us to paint multiple bottles at once, which cuts down on the production time. This is a popular option for fragrance brands as well as champagne and other bubbles since engraving is not an option for them.</image:caption>
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      <image:title>Tally Mark Blog - Activation Ideas for Events - 3. Gold Foiling</image:title>
      <image:caption>Gold foiling is a stunning service - the way the gold stands out on the surface is really impressive. It’s a more durable option for leather surfaces making it great for luggage tags, journals, wallets, or bags. On-site gold foiling takes some time: you need to cut the foil, adhere it to the surface, sketch the lettering, and slowly heat foil it to the surface. It’s a great option if the flow of the event will be a bit slower and it’s a smaller, more intimate gathering. Certainly not impossible, but definitely a more labor intensive activation</image:caption>
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      <image:title>Tally Mark Blog - Activation Ideas for Events - 1. Calligraphy</image:title>
      <image:caption>A classic option and easy to do on most surfaces. On-site calligraphy is personalization on any surface written with a pen or marker. This includes custom messages on branded stationery, personalization on packaging like boxes or bags, monogrammed leather tags, etc. I like calligraphy as an option when 1) you want to offer longer messages: cards for the holidays, 2) you’re expecting a large amount of people in attendance and need to the customization to be quicker: writing on leather as opposed to gold foiling, or 3) engraving is not an option for your surface: personalizing champagne bottles or any other pressurized glass - the engraving disrupts the glass and put it as risk for shattering either at the time of engraving or even later on when you bring the bottle home.</image:caption>
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      <image:title>Tally Mark Blog - Activation Ideas for Events - 5. Wood Burning</image:title>
      <image:caption>I love the uniqueness and minimalist of wood burning. Similarly with engraving, it’s a clean and permanent option for personalizing wood surfaces. It’s a really satisfying technique to watch which makes it the perfect activation for weddings and events - gives your guests something to look at and enjoy while they’re waiting for their name to be placed on their gift. This activation is great for wood surfaces like trinket boxes, wood coasters, napkin rings or wooden spoons.</image:caption>
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    <loc>https://www.tallymarkcalligraphy.com/blog/bridgerton-wipa</loc>
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    <lastmod>2023-05-30</lastmod>
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      <image:title>Tally Mark Blog - Dearest Reader, Welcome to the Queen’s Ball - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Tally Mark Blog - Dearest Reader, Welcome to the Queen’s Ball - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.tallymarkcalligraphy.com/blog/wildflower-wedding-lotus-house</loc>
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    <lastmod>2023-04-24</lastmod>
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      <image:title>Tally Mark Blog - A Wildflower Wedding at Lotus House - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Tally Mark Blog - A Wildflower Wedding at Lotus House - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Tally Mark Blog - A Wildflower Wedding at Lotus House - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Tally Mark Blog - A Wildflower Wedding at Lotus House - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Tally Mark Blog - A Wildflower Wedding at Lotus House - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Tally Mark Blog - A Wildflower Wedding at Lotus House - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Tally Mark Blog - A Wildflower Wedding at Lotus House - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Tally Mark Blog - A Wildflower Wedding at Lotus House - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.tallymarkcalligraphy.com/blog/what-is-on-site-calligraphy</loc>
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    <lastmod>2023-04-21</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.tallymarkcalligraphy.com/blog/embracing-the-unknown</loc>
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    <lastmod>2023-03-14</lastmod>
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      <image:title>Tally Mark Blog - Embracing the Unknown: Doing Things Before You Feel Ready - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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